坐飞机、定酒店，哪些因素是首选？

蝴蝶为谁开

　　国内最大的中文常旅客社交网站飞客茶馆旅行网，对旗下常旅客会员进行了调查，梳理了常旅客在购买机票和选择酒店时优先考虑的因素。
　　随着越来越多的人乘坐飞机，入住酒店，使用信用卡消费，成为各大航空公司和酒店的常旅客，他们的选择趋势越来越成为商旅相关公司营销策略和设计产品的依据。
　　在近日举行的“2015第三届飞客旅行奖颁奖典礼”期间，国内最大的中文常旅客社交网站飞客茶馆旅行网，就对旗下常旅客会员进行了调查，梳理了常旅客在购买机票和选择酒店时优先考虑的因素。
　　在机票购买考虑的因素方面，票价是最优先考虑的因素，占据66%，其次是航班时刻，占据64%，然后是奖励计划，占据49%，机型也是常旅客们看中的主要因素之一，占据44%，安全紧随其后，占据43%，之后才是品牌(占据27%)、免费接送机，以及机上礼品和广告宣传等。
　　在酒店选择考虑的因素方面，地理位置是优先考虑的因素，占据59%，其次是酒店品牌，占据55%，然后是价格，占据51%，酒店星级和服务分别占据32%和31%，奖励计划不如选择飞机时来的重要，占据28%，之后则是免费接送机。
　　报告还指出，奖励计划已经成为常旅客选机票订酒店的重要因素之一，目前，不管是航空公司还是酒店，都在通过积分卡黏住客户，甚至发布联名卡。而在选择奖励计划时，会员更重视的是积分使用灵活性和待遇保证，其次是促销和高级会员礼遇。
　　成立于2009年的飞客茶馆，专注于为航空及酒店常旅客和信用卡达人提供酒店、航空和信用卡相关资讯及出行解决方案。目前已注册的会员人数近11万，旗下会员多为各大主流常旅客计划的精英会员和专家级会员，而参与此次调查的常旅客会员，男性占82%，女性占18%，居住地主要集中在上海、北京、广州，以及江浙及海外。年龄25~34岁之间的占58%，35~44岁之间的占26%。
　　此次调查问卷还选出了选出最受常旅客喜爱的年度最佳航空公司、酒店、白金信用卡等，国航获得“最受常旅客喜爱的航空公司”，阿提哈德航空公司获“最受常旅客喜爱的国际航班头等及商务舱服务”奖;“2014年度最受常旅客喜爱的大中华酒店会员奖励计划”归属锦江，“最受常旅客喜爱豪华酒店品牌”则归属洲际酒店集团，在中国高端酒店拥有最高覆盖率的美国床垫品牌金可儿则被评为 “最受常旅客喜爱高级酒店用品”。
来源：第一财经传媒

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