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发表于 2014-11-26 11:39:53
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entertainment
let's **yze,woolrich outlet bologna, there are several reasons:
Product placement we are not unfamiliar,piumini moncler uomo, simply is not coherent story (activities) brand or product names appear very natural, invisible communication make consumers accept the products in the entertainment in the influence character by environment, to buy Lenovo purpose. In the Spring Festival Gala, repeatedly appeared some Erguotou, Wuliangye, Jinliufu and other wine product name, make people doubt is Product placement of intervention, therefore,jordan pas cher, under the net There were many discussions.
audience psychology: talking about the Spring Festival Gala expectations, the audience is all love and hate,woolrich sito ufficiale, decades of "the dinner on New Year's Eve" is Tastes differ all tastes., on one hand, its director of public bidding, on the other hand,doudoune moncler femme pas cher, numerous star unturned to lose,hollister uk, two days a long rehearsal for more than a month, before the game programs may also be taken,wholesale nfl jerseys, each big media "inside story" and so on,piumini moncler outlet, which made the audience indulge in elaborating on the selectmen, so much attention, in a few minutes in the program if the audience can't fault that strange?
way too straightforward: Product placement is a professional term marketing,woolrich sito ufficiale, it itself is a story (entertainment) part of the story can not be divided, both lines or props, should be All blend into one harmonious whole., while the Spring Festival Gala advertising expression way of work too, show formulaic,air max one pas cher, formula, like seventy's film, the good and the bad one eye can see out. Let the audience the very natural in accepting the "spiritual feast" in the process of thorns (product) to pick out, this can not blame the mouth, the main problem is technique.
market environment is too impetuous: Life marketing advertising everywhere,mulberry sale, we marketers to do is to life and art, dull to brilliant. In the fragments of life, the core point there will always be advertising appears. The Spring Festival is a consumer attention, display platform entertainment over concentrated, want by just a few minutes to several product name memory amplification, this is not easy. Entertainment must be the premise of entertainment,mulberry uk sale, but advertisers hate not in each program
advertising is a part of life, the life also cannot do without advertising. People create a product, also in the use of products, want to put ads from life apart is not realistic. In foreign countries, a kind of social activity and art form is also depend on commercial sponsorship, this is also no ground for blame, but why, we have a few drinks name in spring (with the wine name as the representative), you get Public opinions are divergent. people nationwide, condemning? Even the marketing industry is also each sticks to his argument, visible, the Product placement, we didn't do a good job.
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